AdParlor will help you reach potential customers on the leading social networking
sites
Why advertise on social networking sites?
Almost 600 Million Internet
users worldwide are on a social networking site - Comscore, Jun '08
Over 93% of social media
users believe that companies should have a presence in social media - Cone, Sep
'08
Over 40% of users have made
a purchase based on advertising found on social networking sites - Razorfish, Oct
'08
Where will my ad be shown with AdParlor?
When advertising with AdParlor, you can be sure that your ad will receive prime
placement throughout social networking sites. As opposed to displaying ads in 'standard'
spaces that most users tend to ignore, we place your ad on custom applications across
the six major social networking sites - facebook, myspace, hi5, bebo, orkut, and
friendster. For those advertising their social networking applications, we have
three basic cost models – CPM, CPC, and CPA. The CPM cost model means that you will
be charged for every 1000 impressions shown throughout our network. The CPC cost
model means that you will be charged a fixed rate for every click received on your
ad. The CPA cost model means you will be charged for every user we drive to your
application. We have driven over 2,000,000 users to facebook applications using
this model. You will be able to bid for impressions, clicks, and installs - allowing
you to gauge volume based on your bid.
When advertising directly with facebook or myspace, your ad would appear in a pre-defined
spot. Users are accustomed to ignoring the right hand 'advertising' column. With
AdParlor, your ad placement will vary in each case, and your ad will be better accepted
by the user resulting in a higher level of engagement, and a higher click through
rate.
Can I target my advertisement?
Yes! That is one of the advantages of being on a social networking site. Additionally,
we ask you to 'tag' your advertisement with keywords We use these keywords to deliver
your ad more often on applications that follow your theme. For example, a car advertisement
would appear more often on the 'Super Race Track' application.
Do I need to design my own Ad?
No - Our automated ad creation system will generate ten unique ad sizes for you
simply by providing some basic information. However, you also have the option of
uploading your own custom creative for any or all of the generated ad sizes during
the ad creation process. If you are looking to design your own ads, please follow
the IAB guidelines. We support the following 10 ad sizes: 528x25, 728x25, 125x60,
468x60, 645x60, 728x90, 125x125, 250x250, 300x250, 120x600.