AdParlor is an advertising network designed specifically for social networking sites. We deliver millions of impressions daily on custom application on all six major social networking sites - facebook, myspace, hi5, bebo, orkut, and friendster. We connect developers looking to monetize their applications with advertisers looking for a targeted way to reach social networking users. We are an incorporated company in Canada under the name 'AdParlor Inc.'

An impression is counted every time an ad is loaded on a page. If a user opens a page with an ad, surfs to another page, and then returns to that original page, another impression will be counted.

A click is defined anytime a user actually clicks on an advertisement. Click Through Rate (CTR) is the industry standard way of measuring how effective an advertisement is. It is obtained by dividing the number of clicks by the number of impressions. In the social networking world, a CTR over 0.04% is considered to be doing well.

Cost per Mille (CPM) for an advertiser is the cost for every 1000 impressions received. For a publisher, it is the amount earned for every 1000 impressions delivered. Cost per Click (CPC) for an advertiser is the cost for every click received. For a publisher, it is the amount earned for every click received. Cost per Acquisition (CPA) is available to advertisers to represent how much they are charged for every acquisition. In the context of social networking applications, this translates to a user install. We currently offer CPA campaigns only for myspace application developers

Integrating AdParlor ads is very simple. Our web site is completely self serve and you can be up and running within minutes. Simply register on our site by entering in an e-mail address and creating a password. Then click on the big 'Add Application' button - enter the name of your app and choose the network your application is built on. Finally, click 'Get HTML Code' and make your selections to retrieve the necessary code.

This information is used for targeting purposes. By passing us in this information, we are able to target the ads that we serve your application users. This results in a higher click through rate on the ads that you serve and hence a higher payout for you. We adhere strictly to the respective social networking sites policies and do not store any of this information - it is used only at run time.

We are asking for your Facebook Secret Key ONLY in order to retrieve the demographic information of users of your app. We adhere strictly to facebook policies and do not store any of this information - it is used only at run time for ad targeting purposes. Providing us with the secret key is optional, but it will allow us to serve targeted ads to your users - resulting in a higher CTR and hence a higher eCPM. Your secret key is encrypted and stored in our database for your protection. If you are not comfortable providing your secret key, you also have the option of passing in demographic information via the querystring.

Our system logs impressions and clicks in real time. One of the primary reasons why clicks may not be logged, is because you are not passing in the viewerid (the id of the social networking user on your app) in the query string. When integrating our code, please read the comments carefully as it explains if and how to do this. Unfortunately, we cannot log clicks without the viewerid as part of our fraud detection system. If you feel that there is actually a mistake, or have any questions or concerns, please e-mail us at publishersupport@adparlor.com and we will get back to you as soon as posible.

There are many ways to attract users to add your application. One great way is to use AdParlor as an advertiser. Create an advertisement by providing us with some information and automatically have your balance go towards advertising your own application. This becomes a link exchange - where as you promote other applications, they will be promoting you.

It is in your benefit to enter in accurate tags that describe your application. This will allow us to target the ads we place on your site based on those tags proving more relevant ads and therefore creating a higher click through rate and higher revenues for you.

The answer to this question varies based on several factors. The most important factor in determining how much you can make is the number of quality ad impressions you can deliver. Quantity (the number of active users of your application) is obviously important, but so is the Quality. Quality can be increased by placing AdParlor ads prominently on the application.

When you have reached a balance of at least $20, you can request to be paid. Within three business days, usually sooner, we will pay you the balance through PayPal. For those publishers requesting a payout of over $1000, we can wire transfer the balance directly to your account for a flat rate - saving you the PayPal % based fees.

This is unusual. As long as an advertisement is active, and you have a sufficiently positive balance, it should begin to be served right away. If you feel that the system is not working correctly, please e-mail us at advertisersupport@adparlor.com and we will get back to you as soon as possible.

When advertising with AdParlor, you can be sure that your ad will receive prime placement throughout social networking sites. As opposed to displaying ads in 'standard' spaces that most users tend to ignore, we place your ad on custom applications across the six major social networking sites - facebook, myspace, hi5, bebo, orkut, and friendster. For those advertising their social networking applications, we have two basic cost models – CPM and CPC. Selecting the CPM cost model means that you will be charged $1 for every 1000 impressions shown throughout our network. Selecting the CPC cost model means that you will be charged 14¢ for every click received on your ad. For those advertising an external web site, please e-mail us at advertisersupport@adparlor.com for rates.

The challenge with advertising directly with myspace and facebook – and in fact most major online portals – is that users are accustomed to ignoring those ads. Facebook ads always appear on the left hand column. Myspace ads always appear in the top right corner. End users know that there will be an ad in that space, and in fact don’t even look in that direction. It is completely blocked out. When advertising with AdParlor, your ad will appear through many different custom applications. The placement will be different in each case, and the colors may even be customized to blend in with the rest of the application. Your ad will be accepted by the user and receive a high click through rate.

Yes! That is one of the primary advantages of advertising within social networking sites. You can target your ad based on gender, age, and location. You are no longer restricted to pre- defined age groups. You can specify both the minimum and maximum age that you would like to reach. In terms of location, you can target your advertisement as broad or as specific as you would like – by Country, State/Province, and/or City

It is in your benefit to include accurate tags that accurately describe what you are advertising. We will use this information to ensure that your ad gets served on social networking applications that are relevant to your ad increasing your click through rate and the effectiveness of your advertising campaign.