AdParlor helps application developers monetize their social media traffic through banner advertising and by leveraging our virtual currency monetization platform. We help agencies and their brands enter the social media space through banner advertising, branded application growth, and fan page promotion.

An impression is counted every time an ad is loaded on a page. If a user opens a page with an ad, surfs to another page, and then returns to that original page, another impression will be counted. If they refresh the page, another impression will be counted.

A click is defined anytime a user actually clicks on an advertisement and is brought to the web site as defined in the link. Click Through Rate (CTR) is the industry standard way of measuring how effective an advertisement is. It is obtained by dividing the number of clicks by the number of impressions. In the social networking world, a CTR over 0.05% is considered to be doing well.

Cost per Mille (CPM) for an advertiser is the cost for every 1000 impressions received. For a publisher, it is the amount earned for every 1000 impressions delivered. Cost per Click (CPC) for an advertiser is the cost for every click received. For a publisher, it is the amount earned for every click received. Cost per Acquisition (CPA) is available to advertisers to represent how much they are charged for every acquisition. In the context of social networking applications, this translates to a user installing an application. We currently offer CPA campaigns only for application developers.

Integrating AdParlor ads is very simple. Our web site is completely self serve and you can be up and running within minutes. Simply register on our site by entering in an e-mail address and creating a password. Then click on the big 'Add Application' button - enter the name of your app and choose the network your application is built on. Finally, click 'Get HTML Code' and make your selections to retrieve the necessary code.

First, this option is only available for applications that have already built-in a virtual currency within their application. Examples include gold coins, credits, acebucks... Integrating is also quite simple. It takes roughly 20 minutes and instructions can be found here.

There are many ways to attract users to add your application. One great way is to use AdParlor as an advertiser. Create an advertisement by providing us with some information and automatically have your balance go towards advertising your own application. This becomes a link exchange - you promote other applications as they will be promoting your app.

It is in your benefit to enter in accurate tags that describe your application. This will allow us to target the ads we place on your site based on those tags proving more relevant ads and therefore creating a higher click through rate and higher revenues for you. To give you an example, if your application was tagged with cars, racing, and gaming, this would indicate to our ad server to deliver our 'Speed Racer' video game advertisement on your app as it is more likely to be clicked on.

The answer to this question varies based on several factors. The most important factor in determining how much you can make is the number of quality ad impressions you can deliver. Quantity (the number of active users of your application) is obviously important, but so is the Quality. Quality can be increased by placing AdParlor ads prominently on the application, showing only one advertisement per page and attracting users from monetizable countries such as US/CAN/UK.

When you have reached a balance of at least $20, you can request to be paid. Within five business days, usually sooner, we will pay you the balance through PayPal. For those publishers requesting a payout of over $2000, we can wire transfer the balance directly to your account for a flat rate - saving you the PayPal % based fees.

This is unusual. As long as an advertisement is active, and you have a sufficiently positive balance, it should begin to be served right away. If you feel that the system is not working correctly, please e-mail us at advertisersupport@adparlor.com and we will get back to you as soon as possible.

When advertising with AdParlor, you can be sure that your ad will receive prime placement throughout social networking sites. As opposed to displaying ads in 'standard' spaces that most users tend to ignore, we place your ad on custom applications across the six major social networking sites - facebook, myspace, hi5, bebo, orkut, friendster and fanbox. For those advertising their social networking applications, we have two basic cost models – CPM and CPC. Selecting the CPM cost model means that you will be charged $1 for every 1000 impressions shown throughout our network. Selecting the CPC cost model lets you bid for the cost per click. The minimum bid price is 0.25. The CPA model is available for application developers and this works on a bidding system as well. You will be required to place a pixel on your conversion page. For those advertising an external web site, please e-mail us at advertisersupport@adparlor.com for rates.

The challenge with advertising directly with myspace and facebook – and in fact most major online portals – is that users are accustomed to ignoring those ads. Facebook ads always appear on the left hand column. Myspace ads always appear in the top right corner. End users know that there will be an ad in that space, and in fact don’t even look in that direction. It is completely blocked out. When advertising with AdParlor, your ad will appear through many different custom applications. The placement will be different in each case, and the colors may even be customized to blend in with the rest of the application. Your ad will be accepted by the user and receive a high click through rate.

It is in your benefit to include accurate tags that accurately describe what you are advertising. We will use this information to ensure that your ad gets served on social networking applications that are relevant to your ad increasing your click through rate and the effectiveness of your advertising campaign.