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Purchasing Facebook Application Installs
Everything you need to know

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Highlights

  • As Facebook continues to remove viral channels, it is essential to allocate significant marketing dollars to purchasing application installs.

  • In terms of user retention, engagement, and monetization:
    1 Facebook Ads install =
    3 Banner Ads Installs =
    30 Incentivized Ads Installs


  • Efficiently managing a Facebook Ads campaign is extremely time consuming and difficult. It is recommended that you work with a partner that has access to the Ads API and can use advanced multi-variant testing to optimize your campaign.

  • CTR and CVR are the two golden metrics that contribute to the CPI equation.
    Your Cost Per Install can vary up to 400% based on how well you can control them.


  • The top 6 factors which influence CPI pricing on Facebook Ads are:
    - Country Targeting
    - Creative
    - Target Market
    - Flow from Click to Conversion
    - Application Saturation
    - Market Conditions


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