AdParlor - Audi Case Study

automotive Case Study

Audi A6

The 2012 Audi A6 was engineered to 'make roads a more intelligent place' allowing drivers to handle roads more cleverly with nimble designs and sharp driver assistant technologies. Audi identified the need to create a buzz on Facebook and educate the masses on their new-found smart technologies.

Campaign Objectives:

Showcase the 2012 Audi A6 custom landing-tab on Facebook
Encourage consumer interaction with newly innovated A6 technologies
Deliver targeted fan base: 30,000 unique fans @ $1.65/fan

Key Highlights:

Precise City Targeting: Focus on dealer centric cities, top DMA's, most affluent cities (HHI above $100K)
Advanced Keyword Targeting: Algorithmic discoveries and connections between a) Luxury Cars b) Luxury Watches c) Road Safety Activists
33% lift when using Sponsored Story Ad Units
Combat niche market saturation by introducing 800 unique ads per day
Total of 20,000 unique ad combinations rolled out

Campaign Results:

Cost-per-fan		$1.45
Savings from Original Insertion Order		12%
Extra Fans Gained from AdParlor Savings		4,500
Impressions		102,000,000
Clicks		55,000
Fans		34,500

Audi Case Study