AdParlor BlogNews and product updates surrounding Facebook and Twitter advertising

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Facebook’s New Campaign Hierarchy

By | Facebook | No Comments

The upcoming structural changes to the latest Facebook Advertising API (due March 11th 2015) provides an opportunity to streamline the creation and management process. AdParlor has taken full advantage by releasing a new suite of tools designed to enable advertisers to effortlessly split test and optimize their Campaigns. Read More

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What every marketer should know about Facebook’s new Marketing Partner Program

By | Facebook, Facebook Marketing Partners | No Comments

Facebook® announced the new Facebook Marketing Partner program on February 17th, 2015. With this announcement, Facebook is striving to keep the partner ecosystem healthy and offer advertisers more guidance and clarity about which partner best meets their business objectives. Historically, one of the challenges facing marketers who work with companies in the PMD & sPMD programs is finding the right provider without having to commit time and resources to various “bake-offs” and continuous rounds of RFPs. Today’s announcement helps to reduce the noise marketers have to sift through before choosing the right partner. Read More

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