Leaning on social media to support the introduction of their new Elnett Hairspray
product line- L'Oreal Paris decided to strategically 'Like Gate' their custom
landing tab within the overall Facebook page. Coupled with an online giveaway,
a campaign was formed to create awareness and buzz, along with
increasing the overall Facebook fan-base.
Showcase the Elnett Satin product line, consisting of 10 unique hairsprays
Encourage entries to the Facebook Elnett give-away competition
Reach an older audience (25+) – which the product is more suited toward