News & Press Releases
02/06/12 Facebook IPO: AdParlor, the largest Facebook Ad Management Platform, at Inside Social Apps 2012 » Read More 11/01/11 Adknowledge acquires AdParlor, a leading Facebook Ads management platform » Read More 10/06/11 Getty Images provides AdParlor with premium quality imagery for their advertisers through new partnership » Read More 08/09/11 A Six-Step Blueprint for Brand Advertising on Facebook » Read More 06/09/11 Facebook Studio – And the winners are... » Read More 06/05/11 TechCrunch Guest Post – Prediction: Facebook Will Surpass Google In Advertising Revenues » Read More 05/09/11 AdParlor Launches Pulse – Agency Focused Self-Serve Facebook Advertising » Read More 03/17/11 Groupon signs exclusive agreement with AdParlor to manage Facebook Advertising » Read More 12/01/10 AdParlor announces over 10 Billion impressions managed monthly on Facebook » Read More AdParlor announces over 10 Billion impressions managed monthly on Facebook
AdParlor today has announced that we are managing over 10 Billion impressions monthly on Facebook. With official access to the Facebook Ads API, AdParlor has built the premier service for managing large ad campaigns on the platform. Working with some of the largest advertisers on Facebook, AdParlor has established themselves as the largest provider of managed ad services on Facebook.
11/24/10 AdParlor Ads API Service featured on InsideFacebook » Read More AdParlor Ads API Service featured on InsideFacebook
"As part of our ongoing series of profiles on companies that offer products for Facebook's Ads API, today we look at AdParlor. It provides a full-service solution for app developers working on and off the Facebook platform, helping them buy acquisitions without hiring their own Facebook ads managers..." Read full story on InsideFacebook
11/16/10 AdParlor attends Game-Connection in Lyon, France and GSTAR in Busan, Korea » Read More AdParlor attends Game-Connection in Lyon, France and GSTAR in Busan, Korea
The AdParlor team will be attending Game-Connection in Lyon, France as well as GSTAR in Busan, Korea. For more information, visit http://www.game-connection.com/ and http://gstar.or.kr/gstar2010
To book a meeting, please e-mail ali.merali@adparlor.com
07/28/10 AdParlor team attends CGBC in Shanghai » Read More AdParlor team attends CGBC in Shanghai
The AdParlor team will be attending ChinaJoy CGBC in Shanghai between July 28th and August 1st at the Shanghai International Convention Center For more information, visit http://en.chinajoy.net/
To book a meeting, please e-mail info@adparlor.com
07/20/10 AdParlor team attends Casual Connect Seattle » Read More AdParlor team attends Casual Connect Seattle
The AdParlor team will be attending Casual Connect in Seattle between July 20th and 22nd at the Triple Door. For more information, visit http://seattle.casualconnect.org/
To book a meeting, please e-mail info@adparlor.com
04/19/10 AdParlor featured on TechCrunch » Read More AdParlor featured on TechCrunch
Just in time for F8, AdParlor this morning announced a tool that allows developers of Facebook apps to purchase Facebook Ads on a 'cost per install' basis... 04/18/10 AdParlor announces Cost per Install for Facebook Ads » Read More AdParlor announces Cost per Install for Facebook Ads
Monday, April 19th, 2010
AdParlor today announced a tool that allows application developers to purchase Facebook® Ads through AdParlor on a cost per install basis.
To date, AdParlor has delivered well over 10 million application installs through its banner network – across other Facebook applications. The launch of this product – built on the Facebook Ads API - opens up an additional avenue for developers to quickly grow their applications with high quality installs. "Purchasing ads directly from Facebook provides deeper targeting, additional volume, and highly engaged users for our clients," said Ali Merali, Business Developer Manager, AdParlor Inc. "Through the Facebook Ads API, we have been able to build a product that will help developers better understand the value of Facebook Ads. We will now allow them to purchase on a fixed CPI by country, and our algorithm will optimize to get them as much volume as possible at their CPI bid."
Currently the program is limited to a select number of AdParlor clients. The target market is existing application developers who are already purchasing ads directly from Facebook. AdParlor will now allow these developers to fix their CPI rate, and the AdParlor optimization engine will create hundreds of ads and dynamically adjust bids to bring quality installs at a lower rate.
About AdParlor Inc.
AdParlor provides solutions to social media application developers – helping them grow and monetize their applications. Working with thousands of developers, AdParlor operates a leading banner network, and virtual currency platform. AdParlor Inc. has official access to the Facebook Ads API. The Facebook Ads API allows developers to integrate into the Facebook Ads system and provide marketers with new solutions to manage Facebook Ads. Facebook ® is a registered trademark of Facebook Inc.
01/01/10 AdParlor provides granular reporting » Read More AdParlor provides granular reporting
It is a fact that some countries monetize better than others. It is also a fact that some networks are more competitive in certain countries and less competitive in others. Our latest reporting feature allows you to see your impressions, revenue, and eCPM broken out by country. Existing publishers have already begun receiving daily emails with this information, and of course it can always be pulled from our real-time reporting portal. Take a look - and begin to optimize your ad delivery by country!
11/21/09 New Banner-style offer wall » Read More New Banner-style offer wall
Users who are presented with relevant offers on the 'main application screeen' often become monetizable users - although they would not have otherwise visited a seperate 'earn credits' page. We understand that real estate is limited, so we have introduced a 'banner-style' offer wall. Many application developers have already seen a significant revenue jump from this product. Get started now!
09/10/09 AdParlor Launches 'SuperSafe' Facebook Ads » Read More AdParlor Launches 'SuperSafe' Facebook Ads
As an application developer, the recent crackdown by facebook has many spooked. Some applications have been temporarily shut down and help responsible for advertising on their applications. With this in mind, AdParlor has now launched 'SuperSafe' ad tags. These ad tags rotate ONLY between a VERY SMALL list of advertisements that have been hand-picked by the AdParlor team – with the common characteristic of being a reputable facebook application. These tags will only serve this select list of facebook application ads and publishers will be paid on application installs.
These tags are currently only available in CAN / US/ UK/ AUS and can be seen by simply appending &fb_safe=1 to your existing facebook ad tag.
Read the Inside Facebook article on AdParlor's SuperSafe ads here.
09/18/09 AdParlor will be presenting at EngageExpo in San Jose. Come and meet us! » Read More 07/25/09 AdParlor will be presenting at the AlwaysOn conference @ Stanford. Come and meet us! 05/21/09 Jessica Lee (insidefacebook) interviews CEO Hussein Fazal on AdParlor's offer wall and integrated payment options » Read More
Media Coverage
"..."You're going to get more relevant advertising to the users, you're going to get higher click-through rates," said Fazal...." » Read More 
"...according to one industry executive who measures Facebook advertising, "AdParlor is probably the best source to understand the ad environment on Facebook."..." » Read More 
"...AdParlor has one of the most efficient and sophisticated tools for attaining conversions via Facebook ads...." » Read More 
"...let Groupon micro-target ads using artificial intelligence technology, according to AdParlor...." » Read More 
"...We've learned that Groupon has tapped a startup called AdParlor to exclusively manage their advertising spend on Facebook...." » Read More 
"...'How much will it cost to acquire users for my Facebook game?' The answer to this question depends on many factors...." » Read More 
"...Where are people playing games on Facebook in the U.S? AdParlor created an interactive map to unveil their findings..." » Read More 
"AdParlor can...reduce the cost of customer-acquisition for Facebook advertisers by 20% to 50%..." » Read More 
"... They're also eager to reach all those millions of users..." » Read More 
"... AdParlor's Optimization Engine eliminates the 'guess work' with CPC ad buying..." » Read More "...developers of Facebook apps to purchase Facebook Ads on a 'cost per install'..." » Read More 
"...been incredibly successful and helped drive over 250,000 Facebook application installs." » Read More
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